Media Pitch Draft

Subject: Great Opportunity to Learn About Investment Principals



Dear Benson:



I am writing to you about a press release I sent to the Herlad Journal about the Cache Valley Area Investors Association. CVAIA is a free financial education program that meets in the Logan Chamber of Commerce every other Thursday.

Preston Parker is the president of CVAIA and he has a great deal of experience in making money using a passive income. The goal of the CVAIA is to help people understand how to get their passive income high enough that they will be able to get a job they enjoy instead of one that just pays the bills.

The CVAIA is a seminar that is available to anyone who wants to learn about being financially independent. If you would like anymore information about them feel free to give me a call at (435) 555- 3838.

Sincerely,

Clayton Mackay

Press Release 4 Rough Draft

For Immediate Release: February 27, 2008



Contact: David Hermann, professor
Utah State University College of Business
http://www.usumicroloan.com/

USU College of Business Raises Money for Opportunities in Peru

(LOGAN, Utah) Utah State University College of Business students are rasing money to help develop business opportunities in Peru.

USU student Dan Allen said his MHR 3110 class hopes to raise up to $20,000 for the College of Business and loan it to possible entrepenuers in Peru. Allen said the College of Business annualy raises money to take down there to give it to people with the best business ideas.

"The hope is that they will invest the money wisely," Allen said. "And it will recirculate in their economy."

Allen said the students will be setting up booths on campus for anyone interested in donating money. He said they are also setting up a website anyone who wants to donate large sums directly.

"Every little bit helps," Allen said. "If someone can only give a buck that's okay."

For more information contact David Hermann, business professor at USU, or go to http://www.usumicroloans.com/

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JCOM 2300 Assignment 2

Press Release Link:

http://www.nba.com/grizzlies/news/grizzlies_trade_gasol_to_lakers-080201.html

This press release is from the Memphis Grizzlies basketball team announcing the traded their best player, Pau Gasol, to the Los Angeles Lakers.

News Article Links:

http://www.commercialappeal.com/news/2008/feb/01/gasol-traded-lakers/

This first article is from the Commercial Appeal, a Memphis newspaper, announcing the story. For the most part it is a fairly positive story. It says how the Grizzlies were doing the trade to have financial flexibility in the future, which corresponds with what the press release says. It supports the what the organization was trying to get across to the media.

This is the kind of article the team wants the fan base to read. It offers them an explanation for getting rid of their best player.
http://www.commercialappeal.com/news/2008/feb/02/gasol-for-what/

The second article is much less positive. It is an opinion article on the story from the Commercial Appeal. Geoff Calkins, who wrote the article, raises questions to the organization for making the trade, when they said they were committed to keeping Gasol just eight months prior.

This article is a negative hit for the Memphis Grizzlies, who would want their fan base to have the message to be patient and look forward to the future for the team. The article not only questions the trade, but also argues it doesn't make sense for the financial future of the team.

Project Overview

I wanted to do this assignment related to sports because I would love to be involved in the industry some day.

This particular topic was very interesting to me because as a sports fan it didn't make any sense to me. I don't understand the business logic behind it, or the basketball logic either. Especially since I hate the Lakers. The Grizzlies gave up their best player and got almost nothing back for him in return. So it was interesting to see how they wanted to sell that to their fan base.

I thought it was very interesting in the press release how the Grizzlies started out by listing what they got out of the trade. It didn't start out by saying they traded Pau Gasol, but rather that they had acquired Kwame Brown, Aaron McKee and two first round draft picks. Obviously they wanted the public to focus on what the positive aspects of what they were doing instead of the negative.

I think overall their press release was an effective one. I think their angle worked as well as it could, because it obviously wasn't an easy thing to sell. The first article, after all, did mention the reasons why the team was doing the trade. So they ended up getting some positive press from it. Obviously, there was going to be negative press involved because they were getting rid of the team's best player. In that regard, they couldn't completely sell their target audience on the deal.

However, I don't think they expected to be able to convince all of their fans this was a good deal. At least not right away. I think they wanted urge them to be patient, and I think they got that message across for the most part. Overall I would say it was a positive press release.

Press Release 3 Final

For Immediate Release: February 12, 2008



Contact: Preston Parker, president/founder
Cache Valley Area Investors Association
phone: four three five-seven five seven-four five six zero
http://www.cvaia.com/
cachevaia@gmail.com

Free Financial Education Available for Interested Citizens

(Logan, UT) The Cache Valley Area Investors Association is offereing a free financial advising class to anyone who is interested.

Preston Parker, president of the CVAIA, says their goal is to promote financial independence. He says financial independence not only has a lot to do with happiness, but it also opens up other job opportunities.

"We don't want anyone to go to work just because they need the money," Parker said. "We want them to go to work because they love what they do, financial independence makes this possible."

Parker says CVAIA accomplishes this by offering smart investment tips that allow people to live off of passive income rather than the income they earn from their jobs.

"We live in a consumer based economy instead of investment based," Parker said. "We help people recognize financial opportunities that are best for them."

There are currently 40 members in the CVAIA and they meet in the Cache Chamber of Commerce every Thursday at 7 p.m. For more information contact Preston Parker at four three five-seven five seven-four five six zero.

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Press Release #3-Draft

For Immediate Release: February 12, 2008





Contact: Preston Parker, president/founder
Cache Valley Area Investors Association
phone: four three five-seven five seven-four five six zero
http://www.cvaia.com/
cachevaia@gmail.com

Free Financial Education Available for Middle Class Citizens

(Logan, UT) The Cache Valley Area Investors Association is offereing a free financial advising class to anyone who is interested.

Preston Parker, president of the CVAIA, says their goal is to promote financial independence. He says financial independence not only has a lot to do with happiness, but it also opens up other job opportunities.

"We don't want anyone to go to work just because they need the money," Parker said. "We want them to go to work because they love what they do, financial independence makes this possible."

Parker says CVAIA accomplishes this by offering smart investment tips that allow people to live off of passive income rather than the income they earn from their jobs.

"We live in a consumer based economy instead of investment based," Parker said. "We help people recognize financial opportunities that are best for them."

There are currently 40 members in the CVAIA and they meet in the Cache Chamber of Commerce every Thursday at 7 p.m. For more information contact Preston Parker at four three five-seven five seven-four five six zero.

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Press Release 2: Final

For Immediate Release: February 5, 2008


Contact: Ima Student
Burger Planet
Phone: (435)555-7878
Fax: (435) 555-7879
email: imastudent@burgerplanet.com
http://www.burgerplanet.com/

Fitness Guru to Join Burger Planet Health Campaign

(GARY, IN) Burger Planet has hired Jayne Petersen, Opal Whitcomb's personal trainer, to promote its new line of health food menu items.

In the past year Burger Planet has added several healthy choices to its menu. They now offer a choice of fruit packets, gourmet salads and white chicken breast wraps. Petersen says the company's attention to promoting health is what made her want to sign on.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices," Petersen said. "The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Petersen will be featured jogging with Burger Planet mascot Corny the Clown in upcoming Burger Planet adverstisements. Burger Planet CEO James E. Mullenbach III says he is impressed with the way Petersen has helped so many women around the country lose weight.

"Jayne Petersen and Burger Planet share a commitment toward health," Mullenbach said. "The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in healthy eating."

Burger Planet has 8,921 franchises in every state and 17 countries. They were founded in 1934 and have served 52 billion customers and counting. For more information contact, Ima Student (435) 555-7878.

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Positioning Framework

To be honest, I am still not quite sure what I want to do with Public Relations. I feel that P.R. is the best fit for my personality, but as to where specifically I want to go with it I still don't know. I feel like my main objective at this point is to do research and try to get as much experience as possible in order to have a better idea of what I want to do with a P.R. degree. I think things like public relations, marketing, or advertising are all things that I could see myself doing in the future.

I do know that initially I would like to stay in Utah to work. This doesn't mean I wouldn't be open to the idea of working elsewhere down the line, or even get an internship out of state. I called Richter 7 to get a better idea about job openings and qualifications. They told me an entry level job for a p.r. account coordinator in the Salt Lake Valley is hard to come by. There are usually only two to three job openings a year. P.R. accountants usually start out making between $28,000 to $32,000. They also told me they look for people who are confident people who have good writing skills.

Output Objectives:

Now is a very critical time for me to do as much research as possible about the public relations industry. I need to be working on a portfolio that will help me stand out to potential employers. I need to improve my writing skills. I need to do more research by calling other companies like Richter 7 and Crowell Advertising.

The thing I lack the most right now is experience. Getting involved in things like P.R.S.S.A. is something I would like to do. Richter 7 offers two internships per semester. I have also looked into a fall media relations internship with the Boston Celtics. The Celtics have been my favorite pro sports team for a long time. I would love being able to gain experience while being around the Celtics. Obviously there are many other internship opportunities available. My goal is to apply for ten internships for either summer or fall.


Talking Points:

• Eager to Learn
• Work well with others
• Dependable

Press Release #2 Draft

For Immediate Release: February 5, 2008


Contact: Ima Student
Burger Planet
Phone: (435)555-7878
Fax: (435) 555-7879
email: imastudent@burgerplanet.com
www.burgerplanet.com

Fitness Gure to Join Burger Planet Health Campaign

(GARY, IN) Burger Planet has hired Jayne Petersen, Opal Whitcomb's personal trainer, to promote its new line of health food menu items.

In the past year Burger Planet has added several healty choices to its menu. They now offer a choice of fruit packets, gourmet salads and white chicken breast wraps. Petersen says the company's attention to promoting health is what made her want to sign on.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices," Petersen said. "The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."

Petersen will be featured jogging with Burger Planet mascot Corny the Clown in upcoming Burger Planet adverstisements. Burger Planet CEO James E. Mullenbach III says he is impressed with the way Petersen has helped so many women around the country lose weight.

"Jayne Petersen and Burger Planet share a commitment toward health," Mullenbach said. "The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in healthy eating."

Burger Planet has 8,921 franchises in every state and 17 countries. They were founded in 1934 and have served 52 billion customers and counting. For more information contact, Ima Student (435) 555-7878

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